Pricing

Every feature on every plan. Pay for the clients you coach.

Plans only differ by how many active clients you coach. LILO takes 0% of what your clients pay you: our revenue is the subscription.

Starter
Just getting started
€29/ month
or €23/mo billed yearly
€5.80 per client at 5
Start free trial
  • Up to 5 active clients
  • Every coaching feature
Growth
Recommended
Solo PT, building a roster
€59/ month
or €47/mo billed yearly
€1.97 per client at 30
Start free trial
  • Up to 30 active clients
  • Every coaching feature
Pro
Full-time PT
€89/ month
or €71/mo billed yearly
No client cap
Start free trial
  • Unlimited active clients
  • Every coaching feature
  • Priority support
Gyms & teams
Several PTs under one roof?

Tell us how your gym works and how many coaches and clients you have. We’ll work out the right setup with you.

Contact us
  • A reply from a person, not a sales script
  • Free help moving over from your current tool

Prices include VAT.

Every plan includes

No locked features. No upsell.

Program builder
AI coaching insights
AI routine generator
Nutrition tracking
Two-way chat with media
Session bookings & packages
Stripe checkout for sessions
Free mobile app — LILO PRO unlocked
Health Connect & Apple Health sync
Progress analytics
Custom exercises
Lead pipeline / CRM
GDPR consent flows
Calendar & scheduling

Same product on every tier

FAQ

Questions, answered.

How does LILO make money?

One way: your subscription. LILO takes 0% of session payments — trainers keep the full amount, paid directly into their own Stripe account. That means every coaching feature is in every plan, with nothing hidden in the payment flow.

What if I outgrow my client cap?

Upgrade anytime — no migration, no data shuffling, no support ticket. We’ll nudge you in-product before you hit the cap so it doesn’t catch you off guard.

Is AI usage limited?

Not in any way you should notice. AI is the same on every plan. To stop abuse there is a fair-use limit of 50 AI routines a day, far more than a working coach uses. It resets every 24 hours.

Monthly or yearly — what’s the difference?

Yearly billing is roughly 20% cheaper per month. Same product, same features, same client cap — you just lock in a lower rate. Switch any time.

Can I switch plans later?

Yes — upgrade or downgrade anytime from your Business page. The change applies straight away, with the difference prorated. You can’t downgrade to a plan whose client cap is below your current number of active clients.

What happens after the free trial?

14 days free, no card required. Before your trial ends we’ll email you a link to add a card so coaching keeps running. If you don’t, the trial ends quietly — no surprise charges, no chasing.

Do my clients need to pay?

No. Your subscription covers the platform. Clients get the free LILO mobile app with the paid LILO PRO tier unlocked while they train with you — muscle heatmap, progression charts, habit tracking, body measurements — at no extra cost to them or you.

Is there a contract?

No lock-in beyond the term you choose: monthly plans cancel any time, yearly plans run to the end of the paid year.

Do prices include VAT?

Yes — every price shown is the total price including VAT. There’s nothing added at checkout.

Start free. See if it fits.

14 days free on every plan. No card needed.