One product.
Three sizes.
Every coaching feature in every plan. Tiers only differ by client cap and AI quota — so you never pay more to coach better. We earn a small fee on session bookings, which means we win when you do.
Solo PT, getting started
Every coaching feature, sized for a smaller roster. Move up when you outgrow it.
Start free trial- ✓Up to 15 active clients
- ✓3 AI generations / day
- ✓Every coaching feature included
Growing PT, full client load
Same tools as Starter, with room for a full caseload and the AI volume you actually use.
Start free trial- ✓Up to 50 active clients
- ✓15 AI generations / day
- ✓Every coaching feature included
- ✓Priority support
Full-time, no caps
For trainers running at capacity. No client cap, generous AI usage, same product.
Start free trial- ✓Unlimited active clients
- ✓50 AI generations / day
- ✓Every coaching feature included
- ✓Priority support
No locked-up features.
No upsell pressure.
Same product across every tier · Quotas reset every 24 hours
Questions,
answered.
How does LILO make money?
Two ways: a flat subscription that covers infrastructure, and a small platform fee on session bookings sold through LILO. The platform fee is how we actually grow — which is why every coaching feature is in every plan. We do well when you do.
What if I outgrow my client cap?
Upgrade anytime — no migration, no data shuffling, no support ticket. We’ll nudge you in-product before you hit the cap so it doesn’t catch you off guard.
Are AI features really the same on every plan?
The features are identical. The only difference is a fair daily quota that scales with your plan, so heavier users land on higher tiers. Quotas reset every 24 hours.
Can I switch plans later?
Yes — upgrade or downgrade anytime. Changes take effect at your next billing cycle.
What happens after the free trial?
After 7 days you choose a plan to continue. No charge during the trial, cancel anytime.
Do my clients need to pay?
No. Your subscription covers the platform. Clients use the free LILO mobile app at no cost.
Is there a contract?
No. All plans are month-to-month. Cancel online in one click.